Company: Brooks Running Shoes
Role: Lead Designer
Building a modular email design system for Brooks Running Shoes to streamline workflows, strengthen brand consistency, and support rebrand initiatives.
Scope of Work
Modular email design system architecture
Documentation and usage guidelines
Handoff-ready assets for email builders
The Challenge
As Brooks entered a rebrand in 2023, the existing email template system was falling short. It was overly complex, inconsistent, and difficult to use—slowing down designers and diluting brand clarity.
The Solution
Developing a modular design system: simplified and flexible. Focused on 3 core components: Image, Text, CTA Buttons.
Streamlined template for usability and consistency.
Enabled direct handoff to builders for immediate use of modular blocks, improving workflow.
Demo of the modular email design system in action—showing how designers can easily build and customize campaign layouts using reusable components in Figma.
The Results:
Streamlined workflows for both designers and email builders
Improved consistency across all customer-facing emails
Faster production time and easier training for new hires
CRM revenue exceeded goals post-launch:
Q3 2023: 92% of goal → Q3 2024: 105% of goal
The new design system and template
