Company: Williams-Sonoma, Pottery Barn Kids

Role: Senior Digital Designer

Launched in Summer 2025, Natural Baby is Pottery Barn Kids’ newest collection dedicated to eco-conscious parenting. The line features sustainably made nursery furniture, organic textiles, wooden toys, and calming, neutral-toned décor—designed to support a healthier start for babies and a gentler impact on the planet.

As the lead designer on the brand campaign, I led the visual direction and execution of Natural Baby’s digital presence, translating the collection’s values into a cohesive, elevated customer experience.

I designed the campaign landing page and established the visual foundation for emails and social assets, ensuring a consistent system across channels. Partnering closely with merchandising, copy, and marketing teams, I helped shape a soft, nurturing aesthetic that aligned storytelling, product, and brand, bringing the collection to life across all key customer touchpoints.