Company: Brooks Running Shoes
Role: Lead Designer
Designed and executed creative assets for the Brooks Running Pop-Up Store campaign during the NYC Marathon, aimed at energizing marathon participants and the broader running community.
I led the development of the event’s primary visual lockup and contributed to in-store graphics and branded merchandise—including t-shirts, scarves, tote bags, and pins. The campaign brought Brooks’ new brand expression, “Let’s Run There,” to life, reinforcing the brand’s commitment to supporting every runner’s journey.
Scope of Work
Primary Campaign Graphic
In-Store Graphics
Swag and Merchandise Design (t-shirts, scarves, tote bags, pins)
Primary campaign graphic
Challenges
Strategic Shift: A last-minute change in branding and marketing strategy required our team to pivot quickly, redesigning assets from scratch while repurposing existing materials.
Tight Timeline: Working under a compressed schedule, we stayed in constant communication with stakeholders to ensure fast approvals and deliver high-quality work on time.
Brand Integration: We needed to blend Brooks’ refreshed brand identity with a unique, localized experience that resonated authentically with NYC runners.
Results
Increased Brand Engagement: Visitors interacted deeply with branded elements throughout the space, leading to strong merchandise demand and positive event feedback.
Boosted Social Media Presence: Brooks NYC’s Instagram account nearly doubled its followers during the event, with vibrant in-store designs driving shareable moments online.
Printed Marketing Collateral
In-store visuals and signages
