Company: Brooks Running Shoes
Role: Lead Designer
I designed a set of co-branded logos that embrace the distinct brand personalities of Marathon Kids and Brooks, as well as increase brand recognition and highlight the partnership between the two companies. The marketing partners wanted something playful, bold, and positive.
I started brainstorming and sketching several options using ProCreate. I presented these ideas to my team and collaborated to narrow down some options and digitalize my sketches
After some additional visual exploration and meetings with stakeholders, we landed on a simple logo that effectively communicates the spirit of the partnership between the two organizations.
Some of the logo options we provided to stakeholders.
Final logo
